Sensory analysis is a key tool for the leisure sector. Travel, excursions, leisure activities are always associated with sensations. So the focus must be on the consumer and analyze how it is valued.
Marketing can help make your leisure activities known, thereby increasing sales. But they are going to compete not only in popularity, being the quality of the same what is going to make it stay on the market. So knowing the influential attributes and how consumers perceive them is an essential part.
Que importa si tus actividades de ocio son la moda del mercado con diferencia, si no tienes variedad, o si no gustan, o si el color no perdura, o no es agradable al tacto, o el olor es extraño. Hoy el consumidor tiene una gran variedad donde elegir y sin dudarlo se fidelizará con productos agradables o que se adapaten a sus necesidades.
You must make sure that the product is standard. Once you have achieved the sensory quality that the consumer likes the most, you must ensure by batch control that it does not vary. Changes in products, even for the better, are evaluated by the consumer as quality drops in the product.
Keys to success