Sensory analysis is key for the leisure industry. Trips, excursions, leisure activities are always associated with sensations. Therefore, the focus should be on the consumer and analyse how all that is valued.

 

Marketing can help your leisure activities become known, thus increasing sales. But they will compete not only on popularity, it is the quality of the activities that will keep them in the market. So knowing the influential attributes and how consumers perceive them is an essential part.

 

What does it matter if your leisure activities are by far the most popular on the market, if you don't have variety, or if they don't like them, or if the colour doesn't last, or if they aren't pleasant to the touch, or if the smell is strange. Today the consumer has a great variety to choose from and will undoubtedly become loyal to products that are pleasant or that adapt to their needs.

 

You must ensure that the product is standard. Once you have achieved the sensory quality that the consumer likes the most, you must ensure through batch control that it doesn't vary. Changes in the products, even if they are for the better, are evaluated by the consumer as a drop in product quality.

 

Keys to success

  • Management of projects
  • Management of products
  • Management attributes
  • Management of batches
  • Management surveys
  • Management of users
  • Export the answers to the surveys
  • Analyse answers with statistical techniques
  • Obtain interactive graphs of the results obtained with statistical techniques.
  • Export the graphs to images to be included in words, ppt,...